Ok, let's get started! First, tell me how do you feel about your current brand?
I am rocking my dream brand! Hooray!
I have a stale brand that is in need of a refresh!
I'm running a killer business but I am totally lost when it comes to branding (don't worry, you're not alone)!
I have tons of ideas but don't know how to bring them to life!
I am just starting out and need to develop my brand!
I don't own a business... yet!
Correct!
Wrong!
...and what's the primary offer of your biz?
Services
Digital products
Physical products
Non-profit
Other
Correct!
Wrong!
Great! In the online or offline world, what is your brand most likely to know for?
Glittering, Charming, Graceful, Feminine
Sophisticated, Elegant, Timeless, Refined, Exclusive
Natural, Organic, Reliable, Easy Going, Warm
Clean, Classic, Vintage, Wise, Mysterious, Peaceful
Fun, Bold, Trendy, Energized, Carefree, Creative
Simple, Modern, Minimal, Sleek, Stylish
Correct!
Wrong!
Now let's say you have to choose a color palette. Which color palette is your brand’s favorite?
Soft and Classic
Bright and Bold
Neutral and Earthy
Deep and Rich
Minimal and Calm
Warm and Elegant
Correct!
Wrong!
How about a font the best represents your brand? Pick your brand’s favorite.
Correct!
Wrong!
Perfect! Now you're preparing for your biz anniversary and want to surprise your customers with gifts wrapped in your brand’s pattern. What does that pattern look like?
Correct!
Wrong!
Awesome! Your customers will be so happy! Now you hire a designer and want to share inspiration for your new logo. Which one would you send as inspiration?
Correct!
Wrong!
Ok, let's go online… if you have a chance to choose an Instagram layout that best represents your Brand, which layout would you choose?
Simple Yet Elegant
Pretty & Peaceful
Pure Luxe
Colorful
One with nature
Vintage Chic
Correct!
Wrong!
What about your current website? What is the best description...
It just doesn't represent my brand well.
I can't afford the kind of site I really want / need.
I don't have the time to make my site great. It's so much work!
It looks fine, but it's not converting my ideal clients.
Actually, I think my site's perfect and converts my ideal clients!
I don't have a website (yet).
Correct!
Wrong!
Last question: What is your biggest problem when it comes to the website of your dreams?
The ability to easily add new content, customize, and change things when I need to.
Cohesive branding - currently it is all over the place!
Tailor-made website design that’s as cool as my brand.
Content creation. Writing all that copy, blog, and selecting my images…
Plan my website so that it would convert my ideal clients!
Correct!
Wrong!
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BRAND STYLE
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But I'm also %%personality%%
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